The millions of residents of the tropical rain forest areas have to be able to make a living. If it is desired to save these forests the people living in and around them have to be able to exploit them in a non destructive way. The best method of doing this is to be able to harvest the natural products of the forest and sell them. Açaí is ONE of the many, perhaps hundreds, perhaps thousands (see a partial list below) of tropical fruits that currently end up on the ground, rotting, for want of a market. Instead of trying to help, the article constantly points out the UNPROVEN health benefits of açaí and the sometimes unscrupulous methods used by those selling it in the US.
To be PROVEN, health claims need to be confirmed in clinical trials costing a great deal of money. Who is going to pay for them? Pharmaceutical companies who really have no interest in finding natural substances that keep us healthy? Their real interest is in finding treatments (not cures) for chronic conditions so they will be able to sell us their products as long as we live.
The governments of the developed countries could fund these studies, but they are more interested in keeping most agricultural products from the developing world out. Even where it would be theoretically possible to export, assuming that you could get all of the bureaucratic hurdles taken care of, the short shelf life of most tropical fruits would dictate pulping and freezing (like is being done with açaí) or the use of refrigerated airfreight.
So, are we really interested in saving the tropical rain forests? Or do we just want to seem green and still be able to criticize and condemn? The New York Times can and should do better.
A few Fruits from the Neotropics:


Pineapple (Ananas comosus);
Acerola (Malpighia glabra) - Pictured left;
Açaí (Euterpe oleracea; Palmae);
Cupuaçu (Theobroma grandiflorum);
Araça (Psidium araca) a type of guava;
Araça-roxo (Psidium rufum) another type of guava;
Cajá (Spondias mombin);
Cajá-grande (Spondias venulosa);
Cajá-redondo (Spondias dulcis);
Caju (Anacardium occidentale) – the Cashew nut is the fruit, but the false fruit is delicious;
Pinha or Fruta-do-conde (Annona squamosa) – sugar apple;
Jabuticaba (Myrciaria cauliflora);
Jenipapo (Genipa americana);
Mangaba (Hancornia speciosa);
Maracuja (Passiflora edulis) the passion fruit, many types;
Pitanga (Eugenia uniflora);
Pitomba (Talisia esculenta);
Sapoti (Manilkara achras);
Sapucaia (Lecythis pisonis) Monkey pot;
Siriguela or Purple Mombin (Spondias purpurea) Pictured right above.
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